Yes success online is ALL about the keywords you choose.
Because the search engines are built around keywords and when people go online to do their shopping they type keywords into the search engines.
And to get these people to your blog or website you have to choose the right keywords.
If you choose easy or low traffic keywords then you'll get hardly any visitors to your blog and you'll be earning almost nothing.
And if you choose tougher high traffic keywords you run into tough competition from super affiliates who have tons of experience and resources to beat the heck out of you.
So what do Simple Affiliates like us do?
Well we either get lucky or we get some clever keyword software.
And since Google hides a lot of the best keywords from you when you do a keyword search, yes really, I think the answer is to get some damn clever software.
I have recommended Market Samurai in the past!
Market Samurai is good but needs a lot of practice to use well and has had a lot of hassles from Google over the last year or two.
Keyword Canine is a very different tool.
It was created by Jon Leger a couple of years ago along with Josh Spaulding to make things simple for the average affiliate who does not have the time or energy to hassle with market samurai.
Keyword Canine is a site that you log into and gives you fresh keywords everyday along with a simple way to measure how difficult it will be to rank well if you use the keyword.
This is important stuff and hardly any keyword tools get this right.
This is a really simple way to get good keywords and I recommend you have a look to see if this would help you break through to the success you deserve.
Have a look right here
Hint – look for the green traffic lights on the left J
A bit like home really!
We have security locks and alarms and insurance to help protect our homes and we can and should do the same for our online homes.
And while these measures are not going to give us 100% protection they make it harder for those with bad intent to harm us or our property.
So we can install a firewall in our computer to guard against malware getting entry and wreaking havoc – and we should. We can also install the WP firewall plugin to do the same job for our blog.
Like other security plugins I recommend there is no tweaking to do – just a simple one click install and activation.
You might be surprised one day though. There you are doing some routine work in your blog and you find yourself looking at the home page!
In terms of home security – you would be resting in your fave comfy chair and with one blink you are outside your front door wondering how you got there!
WP Firewall has thrown you out of your blog.
It is actively protecting your blog 24/7 and you did something it regarded as a threat – so, BOOM, it threw you out.
This is good – it will email you as well about the "threat" so if you need to do some tweaking that the plugin objects to just deactivate it, tweak away and then remember to reactivate afterwards.
Then we get to a type of security software we can call, "scanners". In our computers we can do a security scan which hopefully can detect any viruses or malware that managed to creep past our firewall.
We can do the same with our blogs too.
There are a multitude of these and there's no way I can cover them all in one post. What we can do now is simply pick one that looks good and useful and install it.
And I'll go over other options in the coming weeks.
So for now let's look at a security plugin called…Wordfence.
Wordfence is a plugin that you can access at different levels depending on whether you have the free option as I do or you choose a paid option with more features.
The free version is superb.
It scans the core wordpress files for any infection by hackers as well as plugins and themes and displays the results for inspection and action.
Out of date plugins and themes will be highlighted because they offer a hacker a way to exploit any weakness in the code.
A basic precaution then is to use only a necessary minimum of plugins and themes.
Any not being used should be deleted. Even sitting in your blog deactivated they may offer a vulnerability which you do not need and which you can solve simply by hitting the delete button.
The scanner may find odd patterns for example in your error logs and may offer you the chance to see the problems and also to delete the file infected.
Be careful with the last option. It sounds good but deleting a file that may be essential for the blog to work may well break your blog.
If in doubt go for support to their support forum and while waiting for a reply do a little research.
But breathe easy.
You have a backup file of your blog because you installed a backup plugin in week 1 of this series and even if the whole blog vanished you could install a new one in 2 minutes with your cpanel auto installer – Fantastico / Simplescripts.
Security is not a one step answer but a process. You are better off than the vast majority of WordPress users so you can focus on the essentials – writing great content for your visitors.
More WordPress security posts to come but please take action on the posts so far and work through all the action steps. You can't learn self defence by reading books and you don't get security by reading either. And please do share any tips you have for better securing your blog.
Plugin Downloads may be from inside your blog admin area or directly from the WordPress pages below…
In the previous post in this WordPress Security Series we looked at 3 easy and important steps that any blogger can take when starting a new self hosted WordPress blog.
This is what we are trying to thwart but it is also the name of a fave security plugin aimed at counteracting a different kind of WordPress loophole.
Q: Will Bad Behavior reduce my site’s bandwidth usage?A: Absolutely! This is one of the reasons for Bad Behaviour's existence. By preventing spambots and other malicious bots from ever accessing any of your pages, your bandwidth usage and server load will drop significantly. http://bad-behavior.ioerror.us/support/faq/
All for now – lookout for Part 3 of this WordPress Security Series next week!
I still can't get my head around this! SEO is exactly how to get free traffic from the Search Engines!
It's almost like SEO is a matter of belief.
Anyhow this post is a walk through of Andy Williams latest book. It's topic is on SEO, that is, how to arrange your site to get maximum traffic from the search engines.
Having learned basic SEO from his first SEO book this one focuses on a series of items for the ambitious webmaster to consider. This really is a checklist. It is prompted by the leak some time ago of the PDF that Google provided for it's site checkers.
Google of course ranks webpages according to an automatic process and not many webmasters are aware that their site may be "human reviewed" to use a rather cute phrase.
After the leak SEOs and webmasters fell over themselves to find a copy. In a game of "Whack a mole", we were running round the web searching for a copy and Google running after us closing the downloads down.
Andy Williams has responded to the document by taking us though the Google speak and explaining what it means for us and our website.
That's the background!
So let's get going with the book…
Andy starts with a quick mention of his previous book and how it differs from this one.
SEO Checklist is practical. Just like a pilot goes through a checklist each time before the aircraft takes off a webmaster needs a checklist so that any faults or problems can be found.
Google writes the rules for SEO traffic because they have the Lion's share of the traffic.
And if you want traffic from Google you must pay attention to what they say. In the past Google's guidance was a topic for a quick scan and then ignore it and do what you were going to do anyway!
The "Guidance" was just guidance. Not any more. If you slip up now and break any of the rules of Google's game then your website gets slammed.
Meaning to give one personal example a site going from over 300 visitors a day to 3 a day.
Many webmasters have given up and those who remain are either not seriously trying or they have the quiet determination to make it come what may.
Still with me? Good!
So we start with the Checklist points…
1. The Domain name.
2. Web page real Estate
3. Site structure
5. Social presence
6. Would you trust the site?
7. Bounce rates and Time on site
8. Legal Pages
9. Content Quality
10. Inbound link profiles
Each of these points is discussed thoroughly. There is no fluff about Andy – he gives links to Google documents to further illustrate and confirm his advice and no more pages are in the book than necessary.
You cannot skim the book. It is what it says, a step by step action plan for you to follow. Best advice is to go though the book once to get a grip of the entire scope of what he is covering and then work your way through, point by point.
You might want to do this with a buddy. The reason I suggest this is because we are so poor at being objective with our own material.
You need someone who knows enough to be useful and is straight enough to tell you the truth about how they feel when looking at your site.
This can be less than comfy but Google is rating your site all the time and so the sooner you get some help rating yours the better.
A site critique can be very useful and so can working through the Checklist Andy Williams provides.
I rarely recommend books but this is a keeper and something to work through with each of your sites. SEO Checklist is available at Amazon as a Kindle book and so can be read via any Kindle app or on your computer.
Pulling 20 Rabbits Out Of The Hat!
Even though it may be no harder to enter your house the burglar will most likely choose a house that is less hassle.
It's the same with your blog. You cannot totally ensure that it will never be hacked but there are some easy steps you can take to put lines of protection around a WordPress blog and that is what we'll go over here.
First of all let's look at your password because it is your very first line of defence.
A long password is now the standard recommendation rather than using a complex password.
What that means is that using softcushionsdeflectuneasyhours as a password which is a nonsense phrase of 30 characters is better than E/60t=kA(Th-Tc) which is more complex because it has a mix of upper and lower case letters, numbers, suffixes and brackets.
And let Lastpass password manager take the strain out of passwords – it's free and superb.
Second Admin is the default username for many WordPress installs. This may be due to you using an automatic blog installer or just not realising that this is a major security risk.
You can change this but it is a little bit of a hassle because you need to go into your cpanel and edit your database in phpmyadmin. Yes I know that sounds like ancient Greek!
After choosing a good username and password and logging in the very best security improvement you can make is to install a backup plugin.
That way even if all the forces from hell were focussed on your tiny precious blog and it got hideously hacked and smacked you'd be fine!
Because you could login to your cpanel and Simplescripts or Fantastico or whatever your automatic WordPress installer is called and delete the old blog and install a bright smiley new one.
Then you just login and upload your backup.
Your site reborn!
There are various ways to copy, clone, backup your blog. You can make a copy of every bit of text and images and themes and plugins or just copy the database.
I do the latter but either option is fine.
WP-DB-Backup is the free wordpress plugin I use. It emails me a copy of the database every week, although I could choose to receive the emails daily.
Suppose my laptop breaks and I can't get to my backup file? I have my laptop backed up by Carbonite. Using a public email such as Google is unsafe and many such accounts get hacked daily.
Just as I strongly advise you to back up your blog with a plugin I strongly advise you use an online backup for your computer. I use Carbonite and they have saved me from disaster a few times!
You could pop your backup files into a free Drop box account but some how you need to find a safe place for them.
A little security snapshot – in 2010 an earthquake in New Zealand destroyed many businesses and of course homes.
Many of those businesses were up and running again in minutes because all their files were backed up with an online service like Carbonite.
Others had backed up a to an external hard drive in the same office and that was quite likely to be damaged too.
Other businesses were not backup at all…
Now I don't live in an earthquake zone but I still find it sensible to maintain a subscription to an online backup service.
If you do those 3 things you will be miles ahead of the average blogger and next week we will go over how you can harden your security a lot more.
So by next week make sure you have a nice long password and you have the backup plugin installed and it is emailing you once a week at least and you have some kind of safe place to store the file.
Then we'll make your blog even safer – in How To Make Your Blog More Secure: Part 2
Until then – Stay Safe!
Thanks to : DHWrite
Anatomy is about structure. The anatomy of the human body was discovered by dissection and we can do the same, sans blood, with a WordPress Theme too.
In a presentation at the WordPress WordCamp in Philadelphia in 2012, Lisa Sabin-Wilson, author of WordPress for Dummies, WordPress Web Design for Dummies and WordPress All In One For Dummies lays out the parts of a WordPress Theme for us to
gawk at, learn from.
After the first 5 minutes of chat she starts with clarifying what the difference is between a template and a theme.
Here is the programming and logic that produces your blog – it's date, contents etc
Any other topics on WordPress that you'd like covered please just let me know in the comment section below…
As if making your living via Internet Marketing or Blogging was not hard enough already there is another difficulty to face that you may not have thought of and that is the risk of getting a Repetitive Strain Injury.
If you do these then do them VERY GENTLY at first.
Supplementation with vitamin B at useful doses helps a lot of people. Pyridoxin also known as vitamin B6 is especially important. Pregnancy, menopause and those on oral contraceptives are all cases needing extra B6.
This is also the case with Riboflavin, vitamin B2 and when you take both of them the effect is amplified.
To take advantage of this is a tad more complex than getting a bottle of B6 and B2. Vitamins work together and taking them separately is not so good. Rather a high quality B-Complex is best and a separate jar of 50 mg B6.
You may need to take 200 mg a day for a few months before reducing to a more normal dose.
If you have other supplements or medicines it makes sense to get a medical professional to look over your plans.
Nutritional supplements advised then…
- a high quality multi vitamin and mineral
- B complex
We have not really discussed the inflammation much and an enzyme supplement, Bromelain works very well, in dealing with many kinds of inflammation throughout the body.
We can boost the effect of massage and Nutrition with some practical techniques from Nature Cure which we can do at home…
Hot and Cold – Contrast Bathing
Many people run for the ice pack when they are in pain; others reach for warmth in the shape of a heating pad or hot water bottle.
Even better use both alternately. You can have big bowls of comfortably hot water side by side with a bowl of cold water.
Just by bathing your hand and wrist in cold for 30 seconds and hot for 2 minutes a few times you can help yourself a lot.
End on hot!
You can do this in the shower too – hot, cold, hot, cold, hot – use the times and sequence above.
One of the videos shows a masseur rubbing olive oil into his skin.
This is fine but Castor Oil works even better. Use persistently until the pain goes. It actually took years of over use and strain to get RSI and you don't give it the slip in a few days.
Epsom Salts bathing
This is a wonderful way to dump a massive amount of stress and tension very fast. Just use a cupful of Epsom salts and optionally a quarter cup of baking powder in a comfortable hot bath.
Relax for 20 minutes and rinse off. Repeat as often as you please.
Using these and other self help techniques may be enough to completely banish CTS from your life. Use as many techniques as you can and if you don't get enough relief please see a health care professional.
You can opt for pharmaceutical or surgical treatments if you wish but there are no guarantees there either.
It only makes sense to use simple and easy self help techniques first because they be all you need.
And please do share what has worked for you…
See I'm in a humorous mood today?
Which is just as well because a plugin problem was stopping you and me from seeing the images in the post. I have put the post in a PDF and the link is below. Please do provide feedback – the PDF is a very quick job! Thanks
Problem solved as you can see – it was a rogue plugin interfering with the images!
It is also about the images you use in the blog post.
1. Find them
2. Choose them
3. Insert them
4. Align them and
5. Tweak them
They all have some degree of publishing rights – all the way from "You can do anything you like with this image" to "You publish my image and I send my legal team after you".
With each photo you get a licence although I am sure most people ignore it. With stock photos you need to be careful about how you use the image.
It is not "I bought it already" because you did not "buy it"- what you bought was the right to use, for example, a 1000 pixel wide image but no bigger; you may have bought a right to use it on your blog but not in a printed publication and you may not have the right to use on a Cafepress mug or T-short either – unless your rights doc says you do.
Yes I agree.
Sheesh and DOUBLE SHEESH but here is an example of what can happen if you get this wrong…
So when you download an image, either free or paid you need to…Check the licence allows you to use it.
1. To share
2. To remix
3. To make commercial use
So your image is now in your text editor and now you just click on it to select the image. It is being selected so you can choose whether to give the image a border, to give it an Alt tag and to choose how much space to put aroundyour image.
Next you Right Click on the image.
You'll see the options in the picture on the right here.
The important choice here is the Image Properties option.
That brings us to where we make our choices.
- Usually I choose zero as border width
- 15 as the Hspace, the Horizontal gap between the edge of the image to the text
- Zero as the Vspace, the vertical gap above and below the image when my image is at the top of the article and 15 at other places
Align – has several possible options and left and right are the most popular
Lastly, if you have not yet filled in the Alt Tag now would be the time.
The Alt Tag is an HTML option of an image which helps those with some vision problems that are perhaps using their computer with a screen reading option that reads Alt Tags to give them a hand in figuring out what the image is about.
And yes, search engines read Alt tags too but I write them for visually impaired people, the search engines don't need any help at all!
I usually do fairly chatty Alt tags. "This shows a green street sign with the words "yada yada"
Most bloggers just copy the title and paste that in. The exact steps you follow will depend on your blog and the text editor plugin you use.
Most bloggers use the TinyMCE plugin and are perfectly content with it. It is a well know text editor and is used in various scripts and platforms. I had my fill of it years ago when using it on a membership site.
Drove me nuts and I vowed NEVER to go near it again! I keep my promises and happily use the CKEditor or similar in my blogs.
My Blog, my choice, my personality. Now it's your turn – express your personality and your blog in the comments below. Thanks
PS the full post in glorious colour is right here as a PDF